What Our Gearhead Experts Are Saying: "I’ve recommended the Prime 100 BOA to skiers who want that perfect blend of comfort and performance. The BOA system really helps lock in a snug lower foot fit without over-tightening, and the 100 flex is great for progressing skiers or those who prefer a smoother ride." Built for skiers who prioritize comfort without giving up control, the Atomic Hawx Prime 100 BOA GW Ski Boot brings modern fit technology into a mid-flex, all-mountain platform. This forgiving flex rating makes it the most supple in the Hawx Prime lineup—perfect for advancing skiers or anyone who values smoother, more relaxed performance across the mountain. Atomic’s Prolite construction keeps the shell lightweight while reinforcing key zones to maintain stability and power when carving or exploring off-piste. The BOA Fit System wraps the lower foot evenly and precisely, eliminating pressure points and boosting overall comfort. Paired with the anatomically shaped 3D Bronze liner and heat-moldable Memory Fit shell and cuff, it offers full customization from heel to cuff. The Adaptive Fit System (AFS) spoiler can be removed to provide extra calf room, and GripWalk soles improve traction while maintaining power transmission. It’s everything we want from a modern boot—fit-first comfort with the performance to keep progressing.